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February 8, 2010

Transferring TMs to New Corporation

00000105.jpgDear Rich: I have two trademarks registered to a corporation and will be transferring the rights to use these trademarks to a new corporation. Do I have to notify the Patent and Trademark Office and how would I do that? Also I notice that someone asked about renewing a patent. Is that also necessary for trademarks? First of all, the Dear Rich Staff wants to acknowledge that the person who asked this question also happens to be the same person who comes by and fixes our mother's computer so we say thanks for all that great service over the years -- and BTW, we messed with the ethernet cords and wifi last time we were in town. Ooops!
As for your question, you need to do two things, (1) assign the marks to your corporation (see below); and (2) file that assignment along with a Trademark Assignment Recordation Coversheet, at the USPTO website.
What about renewal? You must file a renewal and declaration of continued use between the ninth and tenth anniversary of registration and you should file a declaration of continied use and (optional but recommended) a statement of incontestability between the fifth and sixth years of registration. The failure to file the declaration of continued use will result in the loss of the registration.


January 27, 2010

Will My Trademark Graduate to the Principal Register?

iStock_000001332366XSmall.jpgDear Rich: My mark has been registered on the Supplemental Register for five years and continuously used during that time. Does it now qualify automatically for registration on the Principal Register? "Automatically" may not be the correct word but you should be able to "graduate" to the Principal Register without much problem. 
Supplemental v. Principal Registers. As you probably know one distinction between the two Registers is that all marks on the Principal Register are considered to be distinctive. Some were born distinctive -- think 'Google' -- while other more descriptive marks-- think 'Lean Cuisine' -- acquired distinctiveness via marketing and continued use (known as "secondary meaning"). When you apply for registration on the Principal Register -- yes, you must apply -- the examiner starts with the presumption that after five years of continued, exclusive use, the mark has acquired secondary meaning and is distinctive. (In legal terms, the five years of use amount to prima facie proof.) However, the Dear Rich Staff notes that despite this presumption, a trademark examiner, if doubtful of your mark's strength, can always require additional proof of distinctiveness. If we were a betting blog, we'd bet that your mark will soon make it on to the Principal Register.

To learn more about trademark registration, check out my book with Stephen Elias, Trademark: Legal Care for Your Business & Product Name.
To apply for a trademark, use Nolo's Online Trademark Application.
January 4, 2010

Will Online Registration Services Steal My Trademark?

DSCN0357_2.JPGDear Rich: I would like to register a trademark, but how can I be sure that someone from the site won't steal my business idea? Are online registration services trustworthy? Aside from Nolo's trademark registration service (Insert FTC Disclaimer here), we cannot attest to other online site's trustworthiness (although they would have difficulty staying in business if they ripped off customers). In any case, as helpful as these services may be, you can probably bypass them and file directly at the USPTO website without much hassle. The Dear Rich Staff believes that you can trust the USPTO (and if you have doubts about trusting government agencies, you're best off not going into business at all). Some other things to keep in mind:
  • Unless your business idea consists solely of the name or logo (we're talking "Pet Rock"), there's not much to be "stolen" from a trademark registration. In any case, within days of your application filing, the information in the application will appear at the USPTO website where the public can see it. 
  • Business success requires more than trademark creativity. Even if your trademark application discloses a very creative trademark/product combination, it's rare that a creative trademark, by itself, guarantees success. You need marketable products and services, and usually, you must invest lots of effort and money into marketing those goods and services in order to popularize the mark.
  • Use it or lose it. Finally, in case you're unaware, the Dear Rich Staff advises that you won't acquire a federal registration unless you use the mark in commerce. (And if you're already using it in commerce, then the public would already be aware of your business idea.) 
The bird? We spotted it on Tugboat Ed's houseboat last week. 

To find out more about trademarks, check out my book with Stephen Elias, Trademark: Legal Care for Your Business & Product Name.
December 30, 2009

Terrible Towel Satire? Uh ... not really.

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Dear Rich: We would like to spoof the Pittsburgh Steelers 'Terrible Towel' with a "We ARE Terrible Towel" for the Detroit Lions. It would be white with no logos. Satires can't infringe copyrights can they? Thoughts? If you're making one towel to hold up for the TV cameras, you're probably okay. But if you're thinking of making more than one, the Dear Rich Staff would advise against it. First of all -- it's not a copyright issue as copyright doesn't protect short phrases or individual words. 
It's a trademark issue. The term "Terrible Towel" was created by Pittsburgh sportscaster Myron Cope who acquired trademark rights and then assigned the registered trademark to a charity, the Allegheny Valley School, an institution for the disabled. Considering that licensing revenues from the towel have earned the school over $3 million, the school and the Steelers (who acknowledge that the towel is one of the most popular merchandise concepts in football history) both have a vested interest in preventing others from making and selling Terrible Towels. It could infringe and dilute a world-famous mark (and one that is carried to the far corners of the earth.)
Does satire matter? We must clarify one thing: you stated that satires can't infringe copyrights. That's not correct. A parody may be excused as a fair use under some circumstances. The same is not always true for satires. Here's a lawyerly explanation of the distinction. In any case, your use does not seem to qualify as either a satire or a parody, does it? Bottom line: sales and distribution of your towel will likely trigger a cease and desist letter.

December 8, 2009

"Trademark Pending" Status? Not!

TrademarkAttorneyRocks.jpgDear Rich: I plan on registering my trademark even though I have not begun using it. When does the mark I'm registering show as "pending?" There's no official status for a "pending" trademark registration; you either have a federal registration or you don't. (The Dear Rich Staff thinks that you may be confusing trademarks with patents. There is a "patent pending" status, available to filers of patent applications and provisional patent applications). 
Intent to Use Marks. When you file an intent-to-use application, your mark may be examined and approved for publication, but registration is not granted until you file a document with the USPTO establishing that you've begun using the mark. So, in practical terms, you have no trademark rights until you start selling goods and services associated with the mark. Or as they say, 'no trade; no trademark.'
(Note: If you are asking, when does the mark show up within the USPTO trademark registration system (TARR), that happens fairly quickly, usually within a week or two of when the USPTO receives the application.)

To learn more about trademark registration, see my book with Stephen Elias Trademark: Legal Care for Your Business & Product Name.
November 19, 2009

How Do You Copyright an Educational CD?

disk.jpgDear Rich: A friend of mine has a CD with educational material (not school-related) but some type of teaching program she has put together and wants to copyright. Do you have any suggestions? Start with the principle that your friend already owns a copyright for her work. It's automatic. She should include a copyright notice on the CD, packaging and on the materials that appear on the user's screen. The notice should be something such as "Copyright 2009 [Your Friend's Name]" and if she is including recordings on the disk, there should also be a "P" in a circle followed by similar information -- "2009 [Your Friend's Name]." 
Should she apply for copyright registration? According to the Dear Rich Staff there are benefits for registration but it is not required for copyright protection and is usually only needed if you're going after someone who ripped you off. We're guessing that since the program is on a CD, it contains various media -- text, music, photos, or some combination. In that case, there's a Nolo book that explains the process for multimedia registrations. If it's only text, this book will explain what to do. The easiest approach is to go straight to the Copyright Office for assistance. Here's a circular for registering multimedia works; here's one for registering text works.
November 10, 2009

Responding to Trademark Rejections and Objections

obj.jpgDear Rich: Is there a free online resource to find examples or forms of an answer that I can file in response to an objection filed against a trademark application at the USPTO? Yes, you have online access to hundreds (maybe thousands) of real-life responses to trademark objections via the USPTO's Trademark Document Retrieval (TDR) system, or alternatively via Trademark Applications and Registrations Retrieval (TARR). You can get to both from the USPTO homepage. To find these documents plug the appropriate serial number into TDR -- for example, try your own serial number and you'll see a list of all the filed documents. Click on any title and you will see the document (or check the box and download a PDF). 
Use the TTABlog for the Tricky Part.  As you can see, accessing the documents isn't difficult. The challenge is finding those trademark applications that match your situations so that you crib from the right docs. In other words you want to piggyback on the work of another applicant who succeeded with similar facts. One way to find cases similar to yours is at the TTABlog which covers the proceedings of Trademark Trial and Appeals Board (TTAB). We recommend searching the blog for terms similar to the ones in your objection -- for example if your mark is alleged to be "geographically descriptive," search for that term and copy the relevant serial numbers for the trademarks in dispute.Check the responses in those TDR files. 
Objections and Objections. BTW, you indicated you wanted to file a response to an objection against a trademark application. We're not sure which type of "objection" you're referring to but we're going to assume you want to respond to an examiner's Office Action refusing or rejecting your application. (Here's a helpful system for responding.) The public (including competitors) can also file objections to your trademark application during a thirty day period following publication of your mark in the Official Gazette. That requires different formalities, though it may involve similar language and legal arguments.
Thinking Like an Examiner. Finally, the Dear Rich Staff recommends that if you're curious as to the starting point for examiner objections, you should review section 1200 of the Trademark Manual of Examining Procedure. It's available online and is searchable by topic.
This just in ... MR, one of our readers, followed up with this helpful tidbit: TTAB opinions and docs never show up in the TDR, but can be obtained at TTABVUE, if you type in the application or registration number, proceeding number, or other identifying material. The most the Trademark Office databases will do is post a notice in the TARR status database, noting that an opposition has been filed. There is a very handy database maintained at TTAB Across the Board, which allows you to type in phrases like "geographical descriptiveness" in the Search Documents box, and get a list of TTAB cases where that shows up, and clickable access to the specific documents.

Have more questions about trademarks? Check out my book with Stephen Elias, Trademark: Legal Care for Your Business & Product Name.
July 8, 2009

Service Mark Dispute: Tween vs Radio Syndicator

JenniRadio.jpgDear Rich: I am 12 and I have a radio program that uses the service mark "For Kids ... By Kids." I have been using it since 2005. I have an application in process for the service mark for use in Internet radio. I am affiliated with a radio consultant who is talking to radio stations about licensing my format. In March 2009 a radio network released a new program format that uses my service mark. I sent them a C&D letter and they would not comply as I am not a station in their market. But they do stream on the Internet and use the same service mark and I am a direct competitor, I would say, as I have streamed at JENNiRADIO.com since 2005! My lawyer and their lawyers have already talked and they said no, they will continue to use my SM. What should I do now? Wow! First of all, the Dear Rich Staff is impressed. You're 12 and you have your own radio show, you've been to CES (like 4 times), you've interviewed Mitchel Musso (more than once), you can send cease and desist letters, and you know the difference between a service mark and a trademark. (BTW, we're going to refer to trademarks and service marks interchangeably).  
Okay, the short answer to your question is that the only way you're likely to stop the other company's use is to file a lawsuit and win. Since we're not sure about the outcome of that suit and since a lawsuit could cost more than buying a house, the smart thing to do would be to wait to see what happens with your trademark application. If your registration is granted, you'll have a better foundation for your lawsuit. The big question you will need to ask yourself before walking into any court is whether the competitor is hurting your business. Are your fans really likely to be confused? 
What Trademark Rights Do You Have? 
It's possible that your competitor may be waiting to see what happens with your application or may even file papers to oppose the registration. Not all applications are approved. For example, an examiner may object that your trademark describes some aspect of the services (it's considered a non-distinctive or "descriptive" mark). If the examiner objects, you'll need to demonstrate that consumers associate that mark with your services. The examiner will also research other uses of the mark and confusingly similar variations (like BY KIDS ... FOR KIDS) to make sure you have exclusive rights in your field. You're probably aware for example, that PBS uses a similar tag for Zoom. And WBGH owns a federal registration for BY KIDS FOR KIDS for entertainment services (Reg. No. 2691810). There's also a website that uses the acronym BKFK ("By Kids for Kids") and they have a federal registration as well (Reg. No. 3472214). (And there's also a pretty funny parody using the phrase.) We're not sure what all that means for your application, but it's a reminder that getting a registration is not always a sure thing. (You can read more about the trademark application process in this guide prepared by the Dear Rich Staff)  If the application is rejected, your competitor may feel more confident about its use. Without the registration you may still have rights and the geographic location of your uses -- locally, or perhaps over the Internet -- may affect the outcome of any court battles. 
What Trademark Rights Can You Afford? 
Let's say your registration is granted. Great! You will have exclusive rights for broadcasting and streaming over the Internet. But you will also have to take time and money to go after others. And if you win, you may not get back a huge judgment or your attorney fees. That's why we urge you to go slowly. If the competitor doesn't really affect your current or future income and your fans aren't confused, you should probably hold off on doing anything. Whatever you do, don't file the lawsuit just because the competitor makes you mad. As Frank Sinatra once said, "The best revenge is massive success." 
PS If you need help understanding any of the legal words used in this answer, check out Nolo's free Law Dictionary iPhone app. 
May 14, 2009

When is a trademark "in commerce"?

InCommerce.jpgDear Rich #1: I have had a business installing and maintaining equipment for a number of years. I now want to register my trademark, but I do not know if I meet the "in commerce" requirement. I am in a first state and have a number of customers located in a second state, but the work I do for them is all on customer property located in the first state. Am I "in commerce"? I also do some work on  American Indian land. Is this work in commerce?
Dear Rich #2: I have a website that offers custom in-home computer services -- I'm like a geek squad business -- but so far, only in one state. If I register my trademark can I say it is used in interstate commerce? I'm so glad you asked. Short answer: "Yes, you are both in commerce." The fact that you are regularly entering into contracts (doing business) across state lines should qualify your trademark as being "in commerce" for purposes of federal registration. The same is likely true for a website offering services in one state since, according to one court, "the services are available to a national audience who must use interstate telephone lines to access the site." By the way, the "use in commerce" requirement refers to "all commerce which may lawfully be regulated by Congress," not just interstate commerce. So, for example, since the federal government regulates television transmissions, a TV station that broadcasts in only one state could qualify for registration.

The Dear Rich staff can't say positutely, whether performing services on an American Indian reservation constitutes commerce regulated by Congress (we think it does; readers, any comments?). BTW, you can find lots of other helpful free trademark information in Nolo's Online Guide to Trademark Applications (download it here).
May 12, 2009

Sending sculpture photos to foundry

sculptor.jpgDear Rich: I am a long-time artist, but never serious until now. I took up clay with lost wax in mind, and am now at the point of contacting a foundry to begin the process. What do I need to do and/or know prior to actually sending them any photos? I'm so glad you asked. The short answer to your question is "That depends..." The Dear Rich staff presumes you're concerned about either (1) the foundry ripping off your work, or (2) that the foundry will make some claim of co-authorship. As for being ripped off, as our Dear Rich readers know, you have a copyright in the photos (and any resulting sculpture) without doing anything. You can file a copyright application if you like (we recommend the new Form CO) and that will provide additional rights in the event of an infringement. You could also have the foundry sign an agreement (PDF) not to disclose or reproduce your work. That agreement could also deal with your second issue by having the foundry acknowledge that it acquires no rights in the resulting sculpture (and any rights it does acquire are assigned to you). (This site has helpful information about dealing with foundries.) Our guess is that the foundry is used to artists raising such issues and may even have such an agreement available. If they don't (and the agreement cited above doesn't work), you can put together an informal agreement yourself, or get one from one of Nolo's independent contractor books. All of these suggestions are based on the assumption the foundry is in the U.S. If it's in a foreign nation, you'll have a harder time enforcing agreements and copyright.
May 6, 2009

Geographic Trademarks: Misdescriptive v. Suggestive

beer.jpgDear Rich: What is the rule about using the name of one city for products made in another city. Can we call our beer 'Kansas City,' even if it's not made in Kansas City? I'm so glad you asked. The short answer is, "Probably not." If the USPTO thinks your brand is geographically misdescriptive, you won't be able to register it. When a trademark identifies a place other than the place from which the goods or services originate, and if consumers are likely to believe that the goods originate from that place, it is geographically misdescriptive and unprotectible. For example, Maid in Paris was considered misdescriptive of a perfume that is not from Paris. Durango was considered misdescriptive of chewing tobacco since it was not from Durango, the city in Mexico that produces tobacco products.

But wait... there's also a trademark rule that says that it's okay to use a geographic name even if your products are not from that place. For example, a car company can register Yukon for an automobile and a magazine company can register Atlantic. What's the difference between Maid in Paris and Yukon? Maid in Paris is deceptive because people are likely to think this is a perfume from Paris (a city known for perfume). People are not likely to believe that their Yukon was manufactured in the Yukon (not an area known for making SUVs). As for your beer brand, the Dear Rich staff thinks it might be risky to call it 'Kansas City' since the Fat City does have a reputation for beer and breweries, and consumers might believe your beer is from there. What if you moved your beer company to Kansas City? Then your mark would be geographically descriptive (and we'll talk about that in another blog post).
April 6, 2009

Trademark Specimen for Software Development Services

celebrity.jpgTo our readers: This is the first day of our celebrity-free week, during which we will not be answering any questions about whether you can copy celebrity pictures, names, life stories, odors, hairstyles, or DNA. (And in our daily life, we will attempt to think celebrity-free thoughts.) We are not anti-celebrity, but in our continuing quest for personal authenticity, we urge you (and our fellow bloggers) to achieve some perspective on the issue by taking the one-week celebrity-celibacy vow. Okay, back to our regularly scheduled programming...

Dear Rich: I offer software development services through my website. I applied  for a federal trademark registration for my service mark and I uploaded a specimen which was an image of the trademark taken from my homepage that included the words "custom software design and support services." The trademark examiner said it wasn't acceptable because it "does not show the applied-for mark in actual use in commerce in the sale or advertising of the services." What did I do wrong and how can I fix this? I'm so glad you asked. A specimen for a service mark must identify the applicant's services -- which you did -- and it must indicate their source -- which you apparently failed to do. The Dear Rich staff reviewed your specimen (a screen capture) and noted that it lacked evidence that it was from your website.You should submit a substitute specimen showing the mark in the context of the webpage, preferably with the URL and a displayed method of contacting you -- for example, a "contact us" button.  In addition, you must file a declaration that states: "The substitute specimen was in use in commerce at least as early as the filing date of the application." By the way, as a service mark owner, you can submit a non-website specimen instead -- for example, you can submit letterhead, an invoice, or a business card -- provided it displays the mark, describes the services, and demonstrates a method of contacting you. The USPTO offers more information about service mark specimens. And speaking of services, Nolo now offers online assistance for those who wish to apply for federal trademark registration. 

May 7, 2008

Orphan Works

suda2.jpgDear Rich: I have a question. I am an illustrator. Is it true that the government is setting up a database of visual arts works? And is it true that any works that you don't place on this register will become "orphan works" that anybody can use without your permission? I'm so glad you asked. The answers to your questions are "maybe," and "not exactly." An orphan work is one that is owned by a hard-to-find copyright owner. For example, in 1975, a child sends a drawing to Elvis Presley. In 2008, a biographer wants to include the drawing in a Presley biography. The problem is that the artist can't be found and the publisher doesn't want to reproduce the image without permission. Two bills have been proposed in Congress that address this issue. The proposed bills would allow the publisher -- after performing a diligent search -- to reproduce the image. If the artist later appears, the publisher would have to pay a reasonable fee for the use. An unlikely crew of special interests favor the House version of the bill, including librarians, free-speech types, copylefties, academics, writers, photographers, and big industry groups like the RIAA (and, of course, Google). Under the House bill, anyone who wants to use a work must (1) document their "good faith" search for the owner, (2) file a "Notice of Use" with the Copyright Office before using the work, (3) provide attribution if they know the name of the creator, and (4) include a special "orphan works" symbol when the work is published.

Illustrators and artists are concerned about the bill because it would establish a registry of visual arts works. They're worried that if a piece of artwork doesn't show up on a registry search, all rights to that artwork may be lost. First, keep in mind that orphan or not, copyright is always preserved in the work. Second, there's nothing in the law that says that a failure to appear in the registry automatically creates an orphan. For example, even if the drawing of Suda (above) did not appear in a registry, I would still have a hard time claiming it was an orphan ... since the artist and his work are easy to locate on the web (Steve, please don't sue).

January 10, 2008

Using fillable PDFs to file patents

acrobat.jpgDear Rich: I have a question. I've tried filing a provisional patent application electronically at the patent office but the USPTO refuses to validate my application cover sheet (a PDF form). It's driving me nuts because I can't figure out the problem. I'm so glad you asked. Chances are you're using the wrong version of Adobe Acrobat. Although many people are using Acrobat 8.0 (and higher), the USPTO EFS system currently only accepts forms prepared with Acrobat 7.0.8 which you can obtain using the links on this USPTO page. (You can get all the EFS requirements here.) And of course, if you're interested in the other kind of acrobat...

January 9, 2008

Design logo searches ... and meerkats

meerkat.jpgDear Rich: I have a question. Last week, you talked about trademark logos. How do you search the USPTO database to find conflicting design logos? I'm so glad you asked. You can search design logos as follows:


  1. go to the USPTO website

  2. under Trademarks (on the left), click "Search TM Database"

  3. then click "Free Form Search (Advanced)"

  4. enter a word or words in the search box that signify what you're looking for followed by [DE] (which stands for "design element").


So, for example, if you were looking for design logos that included a meerkat (no not this meerkat) you would type: meerkat[DE]. Cute, huh?

For more on trademarks, check out Attorney Stephen Elias' book Trademark: Legal Care for Your Business & Product Name (Nolo), now in its 8th edition.