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February 17, 2010

Searching for Misplaced Movie Rights

Refrigerator.jpgDear Rich: I want to adapt an out of print children's novel from 1971 into a screenplay. However, when I tracked down the last known rights holder, a notable book publisher, I was informed that they simply lost/misplaced the film rights. They assured me that they would let me know if they found them, and that was three years ago. I plan on restarting the process again, but what is my next logical step if I reach the same dead end? Is it game over? The publisher who "misplaced" the movie rights ...did they look behind the refrigerator? Sometimes stuff falls behind the file cabinets, too. And once the Dear Rich Staff found an unopened container of Desenex way in the back of a desk drawer.
Losing the movie rights. Of course movie rights are not exactly the same as anti-fungal powder so we're a little confused by the publisher's response. We assume they meant that they lost some document since the rights are intangible. But what document could they have lost? The original publishing agreement may have spelled out who owns the movie rights. But if the book is out of print, chances are very good that the publisher no longer has any rights and that all rights reverted to the author. Publishing contracts form the 1970s often had "use it or lose it" provisions in which rights reverted if they were unexploited. Similarly, if the publisher assigned the movie rights to another entity -- usually as an option agreement -- there's a good chance that's expired and reverted as well. 
Who's got the rights? Our guess -- and it's just a guess-- is that after forty years, all of the rights (including movie rights) reverted to the author. If the author is deceased, it went to the author's estate. You should contact relatives of the author to find out if they have a copy of the original publishing agreement. (That would spell out who initially controlled the movie rights.) If the author had an agent, perhaps that person can locate the contract. There are also pricey services that will provide a copyright search of titles. And of course, there are personal search services that can locate people. (The Dear Rich Staff used to use them to find absentee landlords whose tenants had frontal lobe problems.)
January 26, 2010

Need Rights to Music for Video

sinatra_wee_small_hours.jpgDear Rich: I am in need of a document but dont know exactly which agreement/form will serve my need. I have a video that needs music put to it and I have found a freelancer to do it. So I need a transfer of rights doc to get him to sign before he works on it so that we can copyright it under our name without ever running into a legal issue. Does a patent, copyright, trademark need to be registered by the original artist before an assignment can be signed? Sorry, we can't answer your question until we finish downloading this album. Amazon is/was offering it for $5.99!!! No video needed for this masterpiece.
Your Question. Right. If someone is commissioned to create a contribution for an audiovisual work (a movie, video, etc.) then that would qualify as a work made for hire under copyright law. And if you want to list your company as the "author," you'll have that option under the work made for hire arrangement. Our employer (insert FTC disclaimer here) sells books that include work made for hire agreements. You can probably fashion one yourself as long as you include the following provision:
Contractor agrees that, for consideration that is acknowledged, any works of authorship commissioned pursuant to this Agreement (the "Works") shall be considered works made for hire as that term is defined under U.S. copyright law. To the extent that any such Work created for Company by Contractor is not a work made for hire belonging to Company, Contractor hereby assigns and transfers to Company all rights Contractor has or may acquire to all such Works. Contractor agrees to sign and deliver to Company, either during or subsequent to the term of this Agreement, such other documents as Company considers desirable to evidence the assignment of copyright.
You'll also need to add some other stuff like an assurance that the material isn't taken from somewhere else, information about payment and other typical contract stuff. The agreement should be signed before the work is completed.
Do you need to register a patent, copyright or trademark before assigning it? Just to be clear, we're only talking about copyrights. No registration is required for the work made for hire agreement or for an assignment of copyright. A registration isn't necessary for assigning a trademark, either. You would need to have acquired a patent before assigning it since patents (unlike copyrights and trademarks) don't exist until the government says, 'Okay!' You can, however, assign a patent application or the underlying technology rights. That's enough blah blah blah for today, the Dear Rich Staff has got to go get melancholy with Frank.

January 15, 2010

Producers Say No! Can We Use Old Footage?

iStock_000008603363XSmall.jpgDear Rich: We were told by the producers of a local television station that a now defunct television program that hasn't aired for over ten years is no longer available for licensing to filmmakers because there isn't enough money in it and they do not have the staff to locate, edit and make available the footage. We actually have the footage taken from a SVHS master and want to include the show along with their on-screen talent (host and interviewer). We have permission from the host to use his likeness but have been unable to secure a license from the producers. What can we do? That depends. If someone refuses to give you permission to use copyrighted material, you can't -- with a few exceptions -- compel them to license the material. You can of course run the risk of using the material without permission under the theory that copying and performing a short snippet is a fair use because you are using the footage for purposes of commentary or criticism. The Dear Rich Staff found one example where the makers of a movie biography of Muhammad Ali used 41 seconds from a boxing match film in their biography. A court considered it a fair use. This site talks about the case and other video cases, as well.

Want to know more about getting permission? Check out my book Getting Permission: How to License & Clear Copyrighted Materials Online & Off.
November 30, 2009

We Want to Name Our Band After a Movie Character

Thumbnail image for Snapz Pro XScreenSnapz005.jpgWe are wanting to name our band Denton Baxter. He was a character in the movie Open Range (photo, left). Would this be infringement? The short and long answer is that no, it's not an infringement and yes, you will be okay using Denton's name.
Bands do it all the time. There is a tradition of bands borrowing names of movie characters -- for example, Duran Duran (Barbarella), Thompson Twins (Adventures of Tin Tin), Mogwai (the mean little creatures in Gremlins), Wu-Tang Clan (Shaolin and Wu-Tang), Pussy Galore (Goldfinger), Travis (Paris, Texas), Klaatu (The Day the Earth Stood Still), Holly Golightly (Breakfast at Tiffany's) and our favorite, Cosmo Vitelli (Killing of a Chinese Bookie). And of course, bands often borrow the names of movies as their monikers (Bad Company, Killdozer, Babes in Toyland, 10,000 Maniacs, My Bloody Valentine, They Might Be Giants, and White Zombie). 
When to watch out. Of course, just because bands use movie-related names doesn't mean it's always legal or that you won't get hassled. In some cases -- for example, if you're borrowing the lead character's name in a movie series or franchise such as Harry Potter or Spiderman -- you may get a cease and desist letter. (Mattel unsuccessfully tried to stop the use of the Barbie's name in a risque pop song.) For bands picking names, the Dear Rich Staff recommends choosing lesser known characters or characters from non-current films and avoiding any additional references to the movie or images from the film in your album artwork or advertisements.

To learn more about the business of music, check out my book Music Law: How to Run Your Band's Business.
November 9, 2009

Film Distributors, Indemnity and Struggling Artists

double-indemnity.jpgDear Rich: Struggling Artist makes an anti-establishment film, which is mostly original material. In one segment, with a satirical intent, he deliberately shows McDonalds' "golden arches" and uses a Hannah Montana song on the soundtrack. Struggling Artist knows the material is copyrighted and trademarked, but he believes that he has a fair use defense and that it's OK to use it. Distributor picks up Struggling Artist's film for DVD distribution. In the contract he signs with Distributor, Struggling Artist guarantees that he owns all the copyrights to the material he supplies. Distributor takes the masters Struggling Artist gives him and sends them to a third party to be duplicated onto DVD. A month later, McDonalds and Hannah Montana file lawsuits against Distributor for trademark and copyright infringement (as Struggling Artist has no money). Is Distributor liable for any judgment in favor of the plaintiffs? Does the contract clause where Struggling Artist assures Distributor he owned the rights to the material help him? The short answer is that the distributor will be liable for infringement and the contract clause will only help if the distributor can obtain some payment from the artist. By the way, we're not sure where you fit in - as distributor or artist - so as Joni Mitchell says, we'll look at this from both sides now. 
Indemnity. The Dear Rich Staff  believes that the clause you're referring to is either a warranty - in which the artist promises the film does not infringe -- or an indemnity clause - in which the artist agrees to pay for any damages resulting from any claim of infringement. Either way the distributor can likely go after the artist for reimbursement if someone sues. Some distributors don't just rely on these contractual promises; they ask to see the documentation verifying the licenses and permissions. 
Fair Use and Other Defenses. The concept of "fair use" is primarily for copyrighted works - the Hannah Montana song -- and not for trademarks (the golden arches). Trademark fair use applies to a different type of defense. As noted above, even if the distributor prevailed, the distributor would most likely have to pay its own attorney fees. So being right doesn't mean that the artist and distributor are free of financial liabilities. Also, you didn't mention if the anti-establishment film is a documentary or feature film. A documentary is likely to provide stronger defenses. (BTW, in today's completely co-opted world does the term "anti-establishment" have any meaning anymore?) 
Insurance and Other Odds and Ends. Does the distributor have insurance? If so, you can be sure that the insurer will proceed after the artist and obtain a judgment (and the distributor may do the same on its own). The artist may not have anything of value right now but a judgment will last for many years should the artist earn or inherit anything in the future.
Struggling Artist? We're not sure why the term "struggling artist" bugs us. But really, everyone's struggling to some extent -- even Lindsay Lohan -- and the artist in your question just got a distribution deal which means he or she is way ahead of the game, at least in the struggle-reduction department. Ennyway, just a thought ... and we'll try and get over ourselves.

For more information about copyright and trademark infringement, see my book Patent, Copyright & Trademark: An Intellectual Property Desk Reference.
October 30, 2009

Film Company TM: State, Federal or International Registration?

filmslate2.jpgDear Rich: I have a film production company, the name of which I have been using for nearly 10 years, and for which I purchased a website for in 2005. I have also registered it as a business within my state. However, my goal, of course is to one day be internationally recognized. Someone from another country has begun using the same name for their own film projects. Is there something I should be doing now to gain international proprietary rights to the name? Or is that even possible? The short answer is that you should federally register the name of your film company. Registering your name as a business in your state -- for example, as a dba or as a corporate name does not give you any trademark rights. Even registering your name with your state's trademark office will not provide the protection you seek (and is usually not worth the effort). A U.S. registration will preserve your U.S. rights and enable you to stop others from using a similar name for film production services in the U.S. (Read more about enforcing TM rights, here.)  As for pursuing international rights, that may be premature since you haven't indicated that you are currently engaged in international commerce. In any case, securing rights in other nations -- there is no such thing as an "international trademark" -- has become easier in recent years with the adoption of the Madrid System. Nolo -- my employer -- can assist with federal registration, and the Dear Rich Staff prepared a helpful guide to the process.

October 26, 2009

Barbie Gets Fangs: Movie Tie-In Toy Deals

twilight-barbie.jpg Dear Rich: I am searching for samples of licensing agreements between a movie producer and toy manufacturer governing copyrights and trademarks used in movie "tie-in" products. Do you have any leads? The Dear Rich Staff assumes you're talking about a traditional movie tie-in toy product. For example, Mattel wants to sell more Barbie dolls so it creates a tie-in with a certain vampire movie, ("Mommy, why is Barbie wearing a garlic?"). 
Looking for Merchandise Agreements. Without reflecting on the pros and cons of these pre-landfill toy products -- the agreements that facilitate such deals are merchandising agreements built around a license to use the movie's copyrights and trademarks. You can see examples of a trademark license and a merchandise license (with explanations) in our book, Getting Permission
The Real Deal. If you'd like to see more detailed toy merchandise licenses, you might want to consider springing for License Agreements: Forms and Checklists, by Battersby & Grimes, the acknowledged leaders in toy licensing law. If that's too pricey, consider Contracts for the Film & Television Industry by Mark Litwak which provides sample agreements (and we'd also like to plug Clearance & Copyright by Michael C. Donaldson because it provides a good overview on the use of copyrights and trademarks in film). Check the TOCs for all these books online to make sure they include the right stuff. Also both of these books discuss product placements - sometimes part of the arrangement - in which the toy appears in the film
[FTC Disclosure: We make money from the sale of our Getting Permission book (Duh!) but not from the sale of any other books mentioned.]
October 22, 2009

DVD Duping? Edited Movies? Ixnay!

the_proposal01-1.jpgDear Rich: I purchased a number of edited DVD movies a year or so ago, when several professional editing companies went out of business. Can I make copies of these DVDs and sell them on eBay? Does someone still own the copyright to the edited versions? The short answer is yes, someone owns the copyright (unless it's one of those movies that fell in the public domain) and your duplication and sale infringes that copyright. 
Edited DVDs? We're not sure what you mean by "edited DVDs" but we think they are the kind that used to be sold by places like CleanFlicks until the courts shut them down in 2007-2008. For example, if your version of The Proposal is missing the scene where Sandra Bullock collides nude with Ryan Reynolds, then you've got a CleanFlicks DVD. (Wait...that movie came out this year!). CleanFlicks thought they had a way around copyright law by selling a legit copy of the DVD with their sanitized version. Alas, that didn't fly since the copyright owner controls the right to make modified versions. Based on that court ruling it would be illegal for you to sell dupes as well as any unauthorized edited versions. 
Of course, that's just the opinion of the Dear Rich Staff and who are we but a bunch of geezers who sit around eating vegan donuts and drinking green tea. It's possible that somewhere in an alternate blog universe, there's another crew who thinks you should proceed with this potentially infringing activity. We'd like to meet them but until then we want you to stay healthy and out of trouble. 

More questions about permission? Find out more with my book Getting Permission: How to License & Clear Copyrighted Materials Online & Off.
October 6, 2009

Can I Use the Terminator's Arm?

T800ArmB.jpgDear Rich: I was asked to use the "terminator arm" in a trade magazine advertisement. I said no due to copyright issues. Afterwards I did a search and found a number of for-sale stock images of it or very close and listing it as "terminator arm" in web search. What's up? How come nobody is suing over these uses? Ah yes, Terminator 2: Judgement Day! -- the 'Hasta Lavista, Baby' sequel! Wow, was it really 18 years ago that the T-man, with his arm stuck in some gears, bravely severed it at the elbow in order to keep battling the formidable T-1000? (Yes, and we're tired of all the references to time passing!) 
As for the use in an advertisement. Since you were assembling this ad for a client, you were wise to take a prudent course -- particularly if the client included the term "terminator" -- in the ad copy. 
So Many Terminators, So Little Time. The movie company that owns the rights to the TERMINATOR trademark (StudioCanal SA) has rights for the term in relation to motion pictures, computer games, amusement parks, paper products and games, toys and model kits. But they're not the only ones with dibs. Over thirty entities have registered TERMINATOR as a trademark for goods that include wheelchairs, metal grates, firearms, pre-moistened wipes, garbage disposals, silicon-based foam suppressants, fireworks, rock crushing equipment and those spikey-things you used to see in parking lots that deflate your tires if you go the wrong way. So you can see why, with all those uses out there it's best to keep Terminator references off of products or advertisements unless you're sure the use won't step on any toes.
Why so many "terminator arm" photos for sale?  You asked why so many stock photos are available of the terminator arm? The Dear Rich Staff believes that photos of the "terminator arm" (such as the one above) have limited copyright protection. For example, you could create a similar model artificial arm, photo it and tag it "terminator arm."  In other words, the bigger issue is not the image of the artificial arm (or similar artificial arm technology), but the use of the trademark 'TERMINATOR' in regard to a product or service, or the implication that the movie company (or one of the other trademark owners) is endorsing your product or service. 

Want to know more about copyright and trademark law? See my book Patent, Copyright & Trademark: An Intellectual Property Desk Reference.
September 1, 2009

Deja Vu All Over Again: Using Movie Stills in Thesis

dejavuposter.jpgDear Rich: I am a graduate student working in computer vision research. As part of my thesis I would like to explain certain points by making reference to a few movies including: Deja Vu, Batman, Wall-E, and The Italian Job. I'd like to use one or two stills from each movie. My thesis will be published and stored only at the university graduate students library and only one copy will be produced. Do I need permission to publish these movie stills? It sounds like a classic example of fair use -- you're making limited use for purposes of academic commentary. Nobody can guarantee you will win on a fair use defense, but if you look at the four factors, you'll see that they weigh heavily in your favor, especially since there's only one copy of your work. (If you seek to republish on a bigger scale, your publisher will likely require  permission.) PS. The Dear Rich staff supports your work on computer vision research.

Want to find out more about licensing? Check out my book Getting Permission: How to License & Clear Copyrighted Materials Online & Off.
August 7, 2009

Johnny Depp Products

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Dear Rich: Could I name products after the first or last name of the movie characters played by Johnny Depp? The Dear Rich Staff is going through the Johnny Depp playlist trying to figure out exactly what those products might be: Edward Scissorhands pruning shears? Ed Wood steadicam? Jack Sparrow dreadlock wax?  We assume Blow (parental warning) and Donnie Brasco (you have the right to remain silent) won't work. Whatever it is, if you're relying on consumers to connect Johnny (or Johnny as the movie character) with the product, it's probably a right of publicity violation. It could also lead to potential copyright and trademark  claims by the movie companies though you would probably be okay using public domain characters like John Dillinger, Ichabod Crane and Sir James Barrie.  The short answer is that any connection with Johnny that implies his association or endorsement is an invitation for a cease and desist letter. (And with that, we pull up the covers on Licensed Characters week and head back to normal programming.)
August 6, 2009

'Subliminal' Use of Licensed Characters in Movie

Thumbnail image for Thumbnail image for Thumbnail image for LicensedCharacterWeek.jpgBEA_Rich1.jpgDear Rich, I am writing a movie and wanted to use short bits of super heroes like Spiderman, Superman, Batman and Wonder Woman. Have these super heroes been around long enough for the public domain? If not, could I get away with having them in my scenes in plain clothes, without calling them by their superhero names but having their costumes sort of hanging there as 'subliminal persuasion'? We're not sure about your concept of 'subliminal persuasion.' Our definition of subliminal is something that is below the threshold of conscious perception. (And no, we have not heard of any cases of subliminal infringement.) We believe you're actually referring to a subtle form of objectively conscious perception. As for your questions ... the short answers are (1) most licensed characters are protected by trademark law (as well as copyright law) and the trademark rights can last forever, provided the owner continues to exploit the uses (more on the public domain, below). (2) If you're using the superhero persona or costume, then you're trading off the popularity of the character, and in the process confusing consumers as to the source. In other words, you're ringing the infringement bell. 
Public Domain Superheroes
By the way, the Dear Rich Staff reports that there are many superheros in the public domain (as this website demonstrates) and there are even whole comics devoted to them; but you probably won't want to use any of these unknowns for your movie. In any case, our legal explanation is unnecessary because it's unlikely anyone will finance your script unless you can get clearance from the licensed character owners. (If you're looking for legal counsel to sort it out, why not ring up Matt Murdock?) (Speaking of subliminal messages, the photo above shows the Dear Rich staff with an unnamed licensed character whose head appears to be upside down.)
June 11, 2009

Board Game Based on Movie (NOT!)

boardgame2.jpgDear Rich: I'm thinking of developing a board game based on a friend's idea. The game title and game roles are borrowed directly from a movie. Can I use the movie title and characters' names in my game? Secondly, I want to use characters' portraits from the movie in my design. What if I just draw the portraits by myself, say, in cartoon style? Third, the game rule is based on a party game called Mafia. Is that legal? Before we begin, can we send a shout-out to anyone asking Dear Rich questions about using a movie or TV show as the basis of their book, movie, t-shirt, or coffee mug? Regardless of the legal analysis provided by the Dear Rich staff, if the owner finds out about what you're doing, Games.jpgyou're likely to get hassled. (Yes, we're talking about "sue first, ask questions later.") We're not advising you give up your legal rights, but if you have limited resources, we do advise against investing them in a project with a built-in hassle factor.

Okay, the short (and long) answers to your questions are: (1) copyright does not protect titles, but may protect a title when used in connection with other important elements (like character names); trademark law may also protect the movie title, (2) your drawings may or may not avoid copyright problems (it depends on whether they're considered derivatives) and may or may not avoid right of publicity claims (it depends on how the game is marketed), and (3) the psychologists who invented Mafia don't appear to claim proprietary rights, so you're free to base your game on it as long as you don't copy somebody else's derivative version. Take-away points: enjoy the game; don't sell it.
May 11, 2009

Busted by eBay for Selling Pin-Up Star Photos

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Dear Rich: I sell vintage movie memorabilia, old movie posters, and move photographs that were produced by studios as publicity and advertising. They are quite collectible and even in this rotten economy manage to hold some value. I do not sell copies, only originals. I recently offered at eBay two photos of an actress -- a 50's pin-up, Playboy centerfold, and "B" movie queen -- and the actress complained that they violated her right of publicity and she had them removed from eBay. A strike has been placed on my account and I am told if it happens again I will be suspended from selling, i.e., I will be out of business on eBay. I've been running a business for years selling these types of goods. I always thought the right of publicity was intended so I could not sell copies or produce products with the images of celebrities. I did not know they also owned the rights to these vintage materials that were either sold or given away by the studios to theatre owners and newspapers. Am I really violating the law? Did the actress really have the right to have these removed? I'm so glad you asked. The short answers to your question are "No," and "No." One of the precepts behind the right of publicity is that each person should have the right to control how others exploit (or "commercialize") their persona, image, and name. For example, Woody Allen has been vigorous in his use of the right because he does not want to be perceived as endorsing other people's products (or having others imitate him to sell products). But re-selling legitimate, previously licensed photos (that is, the pinup consented to the original movie stills) is not a violation of the right of publicity. This is an area where the right of publicity intersects with the first sale doctrine and -- as this case demonstrates -- the first sale doctrine trumps.
 
As for eBay, they're casting an unnecessarily wide net, probably because it's easier than addressing each situation on a case-by-case basis. Their celebrity policy seems confusing and does not address your situation (sales of original posters or stills) and eBay's intellectual property rules don't cover your situation as well. Since your actions are not prohibited by law or by eBay, you should consider making an objection. Under eBay's rules, you can't just re-list the item; instead, you're supposed to contact eBay using the link in their email (and please feel free to link to this blog). Until this matter is resolved, the Dear Rich staff has stopped listing its Strawberry Shortcake collectibles at eBay (and we'll encourage others to do the same). 
April 16, 2009

Trademarks for Music Business Merchandise

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Dear Rich: I have a registered trademark for my music business. The registration is in Classes 9 and 16 (for recordings and sheet music). I would like to begin a line of promotional merchandise (mugs, T-shirts, etc.). Would I need to add a new class to my trademark to do this? Congratulations on acquiring federal trademark registrations. The short answer to your question is, 'yes' (or maybe 'no'). Yes, if you wanted the benefits of federal trademark registration, you would need to apply in multiple classes -- for example Class 25 (t-shirts), Class 21 (coffee mugs), and Class 28 (teddy bears). To accomplish this online, you would begin an application using the TEAS system. When you are asked to "Add Goods/Services" enter the search terms for the various merchandise you want to register and check the appropriate boxes (see below) and when done, click "Insert Checked Entries." All of the checked classes will be entered for your goods or services. (If you are selling t-shirts now and intend to sell teddy bears in the future, then follow the online instructions to indicate the different filing basis for each class of goods.)

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At between $275 and $325 per class, the Dear Rich staff feels that your registration can get kind of expensive. On the other hand, you can enforce trademark rights without a federal registration. In other words, you don't need the registration in these classes in order to sell the goods. For example, you can stop others from infringing under common law trademark rights, and you can possibly stop others from registering the same name in these merchandise classes by arguing that it is likely that your business will expand to offer merchandise. So, if money is tight, you might want to wait on the registration (or at least register only the class for the item that you find to be most popular). On the other hand, if you're flush with cash (or babies), and business is going well, then the registration may be worth the investment.