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June 11, 2009

Board Game Based on Movie (NOT!)

boardgame2.jpgDear Rich: I'm thinking of developing a board game based on a friend's idea. The game title and game roles are borrowed directly from a movie. Can I use the movie title and characters' names in my game? Secondly, I want to use characters' portraits from the movie in my design. What if I just draw the portraits by myself, say, in cartoon style? Third, the game rule is based on a party game called Mafia. Is that legal? Before we begin, can we send a shout-out to anyone asking Dear Rich questions about using a movie or TV show as the basis of their book, movie, t-shirt, or coffee mug? Regardless of the legal analysis provided by the Dear Rich staff, if the owner finds out about what you're doing, Games.jpgyou're likely to get hassled. (Yes, we're talking about "sue first, ask questions later.") We're not advising you give up your legal rights, but if you have limited resources, we do advise against investing them in a project with a built-in hassle factor.

Okay, the short (and long) answers to your questions are: (1) copyright does not protect titles, but may protect a title when used in connection with other important elements (like character names); trademark law may also protect the movie title, (2) your drawings may or may not avoid copyright problems (it depends on whether they're considered derivatives) and may or may not avoid right of publicity claims (it depends on how the game is marketed), and (3) the psychologists who invented Mafia don't appear to claim proprietary rights, so you're free to base your game on it as long as you don't copy somebody else's derivative version. Take-away points: enjoy the game; don't sell it.
May 11, 2009

Busted by eBay for Selling Pin-Up Star Photos

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Dear Rich: I sell vintage movie memorabilia, old movie posters, and move photographs that were produced by studios as publicity and advertising. They are quite collectible and even in this rotten economy manage to hold some value. I do not sell copies, only originals. I recently offered at eBay two photos of an actress -- a 50's pin-up, Playboy centerfold, and "B" movie queen -- and the actress complained that they violated her right of publicity and she had them removed from eBay. A strike has been placed on my account and I am told if it happens again I will be suspended from selling, i.e., I will be out of business on eBay. I've been running a business for years selling these types of goods. I always thought the right of publicity was intended so I could not sell copies or produce products with the images of celebrities. I did not know they also owned the rights to these vintage materials that were either sold or given away by the studios to theatre owners and newspapers. Am I really violating the law? Did the actress really have the right to have these removed? I'm so glad you asked. The short answers to your question are "No," and "No." One of the precepts behind the right of publicity is that each person should have the right to control how others exploit (or "commercialize") their persona, image, and name. For example, Woody Allen has been vigorous in his use of the right because he does not want to be perceived as endorsing other people's products (or having others imitate him to sell products). But re-selling legitimate, previously licensed photos (that is, the pinup consented to the original movie stills) is not a violation of the right of publicity. This is an area where the right of publicity intersects with the first sale doctrine and -- as this case demonstrates -- the first sale doctrine trumps.
 
As for eBay, they're casting an unnecessarily wide net, probably because it's easier than addressing each situation on a case-by-case basis. Their celebrity policy seems confusing and does not address your situation (sales of original posters or stills) and eBay's intellectual property rules don't cover your situation as well. Since your actions are not prohibited by law or by eBay, you should consider making an objection. Under eBay's rules, you can't just re-list the item; instead, you're supposed to contact eBay using the link in their email (and please feel free to link to this blog). Until this matter is resolved, the Dear Rich staff has stopped listing its Strawberry Shortcake collectibles at eBay (and we'll encourage others to do the same). 
April 16, 2009

Trademarks for Music Business Merchandise

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Dear Rich: I have a registered trademark for my music business. The registration is in Classes 9 and 16 (for recordings and sheet music). I would like to begin a line of promotional merchandise (mugs, T-shirts, etc.). Would I need to add a new class to my trademark to do this? Congratulations on acquiring federal trademark registrations. The short answer to your question is, 'yes' (or maybe 'no'). Yes, if you wanted the benefits of federal trademark registration, you would need to apply in multiple classes -- for example Class 25 (t-shirts), Class 21 (coffee mugs), and Class 28 (teddy bears). To accomplish this online, you would begin an application using the TEAS system. When you are asked to "Add Goods/Services" enter the search terms for the various merchandise you want to register and check the appropriate boxes (see below) and when done, click "Insert Checked Entries." All of the checked classes will be entered for your goods or services. (If you are selling t-shirts now and intend to sell teddy bears in the future, then follow the online instructions to indicate the different filing basis for each class of goods.)

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At between $275 and $325 per class, the Dear Rich staff feels that your registration can get kind of expensive. On the other hand, you can enforce trademark rights without a federal registration. In other words, you don't need the registration in these classes in order to sell the goods. For example, you can stop others from infringing under common law trademark rights, and you can possibly stop others from registering the same name in these merchandise classes by arguing that it is likely that your business will expand to offer merchandise. So, if money is tight, you might want to wait on the registration (or at least register only the class for the item that you find to be most popular). On the other hand, if you're flush with cash (or babies), and business is going well, then the registration may be worth the investment.
April 13, 2009

Re-Selling iPods With Pre-Loaded Licensed Content

ipod.jpgDear Rich: I have a question. If I license audio or video content, can I load an iPod with that licensed content and resell it? I'm so glad you asked. The short answer is that it depends what you mean by "licensed content." When you buy the Iron Man movie from the iTunes store, you're really licensing it, and you can't resell that type of "licensed content" on your iPod. But if you enter into a license agreement with the owners of Iron Man that specifically permits reproduction and resale on the iPod, then, yes, you can resell that type of licensed content. Similarly, if your band wanted to sell iPods pre-loaded with its music and videos, that shouldn't be an issue (assuming your band owns all rights to its content). But beware starting one of the many business that engage in selling pre-loaded iPods. According to the Dear Rich staff, this is one of the cloudier issues of copyright law and there is no case law that directly answers your question. Note that companies that rip user-owned DVDs to pre-loaded iPods have faced the wrath of the MPAA. Also, as we noted in a previous post, when reselling iPods, you should avoid any implication that you are a licensed Apple reseller or in any way affiliated with Apple.
March 18, 2009

Script Based on a Fairy Tale Used in Disney Movie

snow_white.jpgDear Rich: If I write a movie script about a fairy tale character that Disney has made a movie about -- say, Snow White -- can Disney claim copyright or trademark infringement? The script would be about what happened after the end of the Disney movie, for example. Aren't most traditional fairy tale characters in the public domain? I'm so glad you asked. Yes, traditional folklore and fairy tales are in the public domain and free for all to use -- for example, many writers have created books and movies based on Snow White. However, the scenario that you describe -- a script about what happened after the end of the DIsney Snow White movie -- is likely going to require authorization. That's because much of what we associate with that Snow White comes from Disney, not folklore -- for example, the individual names of the Seven Dwarves. Therefore, to safely pursue this course, you would need to separate out all that Disney added to the original Brothers Grimm story (including, of course, references to the songs). As for trademark rights, the Dear Rich staff has searched USPTO records and determined that Disney has filed for the federal registration for "Snow White" for entertainment services (Ser. No. 77618057), but has not (so far) convinced an examiner that it is entitled to the registration.

October 22, 2008

Showing Book Covers in Movies

Bond4.jpgDear Rich: My company is creating an educational DVD in which a child reads a book out loud (the book is depicted in only a positive way). Is it necessary to get permission to show the book's cover? Is there a certain amount of time (i.e. a few seconds) that we could show the cover that would be considered "fair use"? I'm so glad you asked. The short answers to your questions are: "Probably" and "No". There is no fixed time period which qualifies for fair use and although we believe that a few seconds of a book cover should qualify as a fair use...  unfortunately it will require a court case to prove it actually is a fair use. (The Dear Rich staff has provided considerable advice on fair use here.) Showing the book in a positive manner may discourage a claim but it doesn't get you off the hook if you are pursued. To be prudent you should  probably ask for permission. What's not mentioned in your letter is whether you have permission to read the book. The Dear Rich staff doesn't want to bring your head down, but reading a book aloud in a movie would be considered a public performance and without permission (or a fair use defense), it's an infringement.

Which reminds us that once, not so long ago, a big-time movie company asked permission to use a Nolo book in a big time movie with one of the Dear Rich staff's favorite actresses!  

Got a question for Dear Rich? Send it to dearrichquestion@gmail dot com, and make sure it has the header: "Question."
February 7, 2008

Can I look now? Editing films for sexual content

editcontent.jpgDear Rich: I have a question. I love movies but I hate all the sexy stuff -- same with my friends. We have a movie club and before I show a movie, I make a copy in which I cut out all that stuff. Is that illegal? I'm so glad you asked. You are likely violating copyright laws. Of course, whether anyone will find out -- another good reason not to ask Dear Rich questions -- is a matter of conjecture. But should the owners of the films learn of your amateur editing, they could attempt to prevent your handiwork. At least, that's our reading of a 2006 federal court decision. In that case, Marty Scorsese, Stephen Soderbergh, and Sydney Pollak (among other class-A directors) successfully sued Clean Flix, a company that edited films and then re-rented them. Even though the company purchased a separate copy so that studios didn't lose any revenue in the process, a judge ruled that this practice was illegal. Currently, some companies are performing an end-run around this precedent by having a third party edit the copies. (Keep in mind, alas, that some companies who claim to rent "clean" movies, might not be so clean.) It is not illegal, however, under a recent law, to buy and sell a DVD player that filters the movie for you. In other words, you put your movie in the player and voila! No embarrassing shots of Jessica Alba! BTW, in addition to the legal issues mentioned, the showing of films for more than a small gathering of family and friends requires a public performance license. Anyway, if you can't afford to buy a filtering DVD player, may we suggest you distribute these during those unpleasant moments?