Recently in fair use Category

November 1, 2008

Celebrity Trademarks and Documentary Rights

Super_Size_Me_Poster.jpgDear Rich: In 1982, I purchased all rights to a video tape from a "celebrity" of the 1970s (now deceased). With the celebrity's assistance, we used the video tape to make a documentary of the celebrity's life and times. I own copyright to the documentary. The celebrity's family owns the trademarks to the celebrity's name. The name of the celebrity is in the title of my documentary. Am I infringing on the celebrity trademark? I'm so glad you asked. The short answer is "probably not." As a general rule, you can use a trademark (or celebrity's name) for editorial or informational purposes without infringing. Such uses do not require permission because they inform, educate, or express opinions protected under the First Amendment. For example, "Super Size" is a trademark of a big burger conglom and is used in the title of a documentary. (Speaking of documentaries that use McTrademarks, the Dear Rich staff really loved "McLibel"). "Sinatra" is also a federally registered trademark and is used in documentary titles; ditto for James Dean and Marilyn Monroe. The laws protecting celebrity names and likenesses only go so far and you will likely  run into problems if you sell goods or services using the celebrity's name or image, or if you imply the endorsement of the celebrity for any goods or services.  

Got a question for Dear Rich? Send it to dearrichquestion@gmail dot com, and make sure it has the header: "Question."

July 14, 2008

Can you copyright fireworks?

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Dear Rich: I attended a fireworks show and the people running it said the show was copyrighted. Is that possible?  I'm so glad you asked. It's unlikely that a fireworks display will be protected by copyright. The big issue is fixation. Copyrighted works must be fixed in some medium -- that is, they must be "sufficiently permanent" so that they can be perceived for a period "of more than transitory duration." (Ice sculptures have a better shot at protection.)

In Australia, a fireworks company claimed that its choreographed display constituted a dramatic work. Nice try. The Australian court  (.pdf) acknowledged that some events within the show might constitute a visual arts work ... but the issue was moot since anyone could film or broadcast the public event under Australian fair use rules. In 2004, two Kentucky TV stations resolved their dispute over a fireworks broadcast (without a court battle), although one station manager was convinced that copyright did not protect scripted fireworks displays. 

Photos, drawings, and films of fireworks are protected by copyright, as are the computer programs that run the pyrotechnics. And of course, the label artwork can be protected under copyright and trademark law. In any case, we're more concerned with the environmental impact of fireworks than the intellectual property rights and to that end, I guess this is one of the few times that the Dear Rich staff (... wait, this is the real staff) is rooting for Disney to lead the way.  

May 25, 2008

Do you need permission to reproduce interviews?

einstein.jpgDear Rich: I have a question. I am a science journalist and I've recorded interviews with many famous scientists. I've used this material in books and articles and would now like to use these on a website for free, open-access listening. Someone has suggested that I obtain permissions from all my subjects or their estates. I believe that no permissions are required because the subjects implicitly granted me permission to use the interview material as I saw fit when they sat down with me and my tape recorder and pad. I'm so glad you asked. You are navigating through one of the grayer areas of copyright law so in answering, I'll have to use a lot of equivocating language, such as 'likely,' 'may,' and 'probably.' If you don't have time to read all of that stuff, the bottom line is that you are probably okay to do what you plan to do. The courts and legal scholars are not a beacon of clarity when it comes to divvying up the rights for interviews.

From the limited case law available, it's likely that a court will consider an interview to consist of two separate works: one work created by the interviewer's questions, and the other created by the subject's responses. These works may be protected under traditional copyright principles (or they may be protected under what's referred to as common law copyright). Under that 'two-separate works' approach, you'd need permission to reproduce the subject's answers. That permission may be implied by the subject's consent to the interview. In fact, one court -- dealing with an interview with Ernest Hemingway -- hinted that Hemingway's failure to limit usage at the time of the interview implied unlimited use.

Some legal scholars argue that a better approach is that the interviewer and subject jointly create one work. Under that analysis, the interviewer and the subject are joint authors. In that case, either author can use the interview for any purpose provided that the party using the interview accounts to the other for any profits. If this approach were applied to your case, your use should be fine since you are distributing the interviews for free and (assuming you are not making money off the website) no accounting would be necessary. You can read more on these two approaches at the Publaw.com site. Also, as you are probably aware, if you proceed without permission, you would have a strong fair use argument for distributing these interviews based on their historic and scientific value.

The whole thing becomes more complicated if you are making money from the sale or licensing of the recordings -- a situation that may trigger a right of publicity claim or (if you and the subject are considered joint authors) an accounting of moneys earned to the interview subject. Finally, there is some question as to whether federal copyright protection extends to a recorded interview, since simultaneous recording of the performance of a work of authorship (that is, not being broadcast) is not considered to be fixed. That means that the interview is not protectable under copyright law (hence the need to use common law copyright, as described above). There's no guarantee that this will all play out as described. A lawyer would advise you that the only 100% safe course is to obtain permissions. But I think your chances of avoiding hassles are good and I personally look forward to listening to the interviews. There is always so much to learn about our scientific heroes.

February 18, 2008

Cover me: Your right to reproduce copyrighted packaging

deanbritta.jpgDear Rich: I have a question. I'm starting a literary website and I'd like to put up a lot of book covers. Do I have to get permission from the book publishers? I'm so glad you asked. Chances are you won't have to ask for permission because of an exception under copyright law (17 USC Sec. 113(c)) that permits you to display pictures of product packaging "in connection with advertisements or commentaries" related to distribution or sales of those products. So, for example, if you provide links to an online retailer like Amazon where the books can be purchased, you will qualify under this exception. Ditto if you're acting as a journalist and commenting on the book. By the way, this exception applies for any "useful article," not just books. So it also applies to the cover of the "Crunch: Belly Butt and Thighs Bootcamp" DVD, the Pizza Party Elmo toy, and my super favorite new album.