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March 10, 2010

Supercalafragalisticexpialidocious! Can you protect coined words?

Jabberwock.jpgDear Rich: I'm creating a cartoon world which contains several coined words describing things, actions and types of creatures, a little bit like Tolkien's "Lord Of The Rings". Does copyright give me the exclusive right to use these words in money-making ways? For example, could Tolkien have restricted the sale of T-shirts that used the word "Hobbit", either by itself or as part of a phrase? 
As a general rule, copyright does not protect single words or short phrases, even if those words or short phrases are nonsense. 
Tell it to the Hand. There is an odd collection of copyright cases that indicate that nonsense words may be protectable in different contexts. In a case in which a book of meaningless code words was protected (Reiss v. National Quotation Bureau), the great jurist Learned Hand  (and odd-couple pal to J.D. Salinger) wrote, "Conceivably there may arise a poet who strings together words without rational sequence-perhaps even coined syllables-through whose beauty, cadence, meter and rhyme he may seek to make poetry." (Hand's logic in that case was later used as the basis for protecting  Apple's operating system object code. The protection of inventive words was part of the copyright-software debate  in the late 1980s since nonsense words (source code) are essentially  what facilitate our 'human-machine' communications.)
The Jabberwock. In another case, the great Justice Jerome Frank also mentioned a phrase from Lewis Carroll's Jabberwocky, "Twas brillig and the slithy toves" as an example of a nonsense phrase with sufficient originality to achieve copyright protection. There's also a case involving the word 'Supercalafragalisticexpialidocious' in which the court held that copying an inventive word could 'conceivably' create liability. And finally, a British court reviewing the word "Exxon' indicated that inventive words might be protected in some contexts. So, it's possible a sufficiently original collection of coined words will be protected.
When inventive words are character names. If you use the inventive word as a character name, you can likely achieve trademark protection without much problem. You may also get some peripeheral copyright protection for the character name as well -- for example, in one case, merchandisers were stopped from using the phrase "E.T. Phone Home" under copyright law. 
Alice's House. Yes, the new Tim Burton movie features the Jabberwock as well as the complete version of the Jabberwocky poem.

February 9, 2010

My Wife as a Caricature

JoeParatrooperSmall.jpgDear Rich: Recently my wife had a caricature done of her at a local university by an company who specialises in creating caricatures. She was so impressed by the picture of her she wants to use the likeness on future promotional materials (i.e. flyers, business cards etc) for her future business venture. Would we have to get permission to be able to use the likeness from said company and if so how pricey can buying the rights to this property get? The Dear Rich Staff loves caricature art -- representations of people in an exaggerated fashion, usually for comic relief. In fact, we just found this one while looking through the attic.
Permission? The caricature copyright is initially owned by the artist (or by the company that employed the artist) and you would need to ask permission. It's possible that the contract with the company granted rights to the university (or the subjects) so before asking for rights, talk to whoever hired the company. Practically you may be able to get away without asking for permission for various reasons -- the artist never learns of your use, the company doesn't want to hassle clients, the artist can't afford to sue. In any case, there is always a risk involved with using the work without permission.
How much would it cost? We can't say but we imagine it would range from $0 (they may want nothing, or just want a small credit) to one or two hundred dollars.
Did we pay for the caricature we're using? No, this caricature of Paratrooper Joe Stim was created 65 years ago and we're going to presume the copyright was never registered or renewed.
February 4, 2010

Fiction Writer Asks ... May I?

iStock_000002478708XSmall.jpgDear Rich: In a work of fiction may I write about an adventure in a well known museum and describe specific exhibits that get vandalized? May I write critically about a well known writer who has been dead for over 100 years? May I write about stuffing a family into a Chevy truck? May I write about a fictitious company that clearly resembles a large fortune 500 company? Yes, yes, yes, and yes, although the Dear Rich Staff is a little concerned about the idea of "stuffing a family into a Chevy truck." 
November 6, 2009

Indiana Jonesing

LEGO-Indiana-Jones--The-Videogame-1-1.jpgDear Rich: I am a filmmaker and am preparing to make a corporate promotional film for a well known life insurance company in which the chairman will be depicted as a fedora wearing, dusty leather jacket clad character, potentially with a whip, who will recover a stone artifact from a temple of some kind. After recovering the stone he will use its power to do little more than clear the skies and raise some smiles. He may walk over a rope-bridge or use a foxline to reach the other side of a gauge, there is also a chance he may escape in a plane ... but he will be freshly shaven, and will not chased by stone boulders. Do you think this presents a problem in terms of copyright infringement? Let's make sure we have this correct. You are using the fedora, whip, and leather jacket and you want to borrow from the plots of the movie, and you're using these elements to promote a life insurance company. 
Forest or the Trees Dept. Hmm ... We could go into discussions about substantial similarity, the abstractions test, and trademark infringement (and we could review a previous post on this subject). But it really comes down to whether the folks that own the Indiana Jones trademarks and copyrights feel that your insurance company is channeling its brand. 
If You Build it, They Will Sue. Possibly, Lucasfilm's legal team may not care -- for example, if it's a one-shot promo film, the similarities are primarily generic (typical pulp adventure hero stuff) and your film has limited exposure (just shown at a company getaway). But if it smells like you're emulating the franchise for a deep-pocketed client, then you and the insurance company will be dragged into a dispute. Our suggestion would be that if the Indiana Jones motif was the insurance company's idea, seek an indemnity provision in your contract. If it was your idea, either ditch it, or check your contract to make sure that you are not indemnifying the insurance company. 
Full Disclosure: The Dear Rich Staff has never seen an Indiana Jones movie, dressed like the main character, been attracted to Indiana Jones or the women in his films, or considered the Lego possibilities.

More questions about copyright law? Check out my book Patent, Copyright & Trademark: An Intellectual Property Desk Reference.
October 28, 2009

How Much of a Plot Can I Take?

battlestargalactica.jpgDear Rich: Even after intensive legal research (i.e., an afternoon with Google), I'm still confused about the applicability of copyright protection to plots. If I stay away from specific language, from specific characters and locations, how closely can I hew to the plot of a copyrighted work? For example, say I wrote a novel about a little orphan girl who discovered she was actually a sorcerer? That much is okay, I'm sure. Then what if she attended a special sorcerer school? What if she traveled to the school via a magic airplane at a hidden gate at the airport? What if she learned that her parents were killed by an Evil Wizard who was threatening to return? What if she played a magical sport for school, and was assigned into a dorm via the Picking Stocking, and befriended a gruff janitor? At what point, despite the fact that none of the words were identical, would immoral plagiarism of plot become illegal copyright infringement? The Dear Rich Staff must preface this answer by disclaiming any knowledge of books about sorcerers and wizards so if you just provided the plot of a famous book as an example, we wouldn't have any idea. (And what's a "Picking Stocking?" Is that similar to Pippi Longstocking? Please don't rip off Pippi!)
The Standard of Review. As for your question, the standard of review is best described by Judge Learned Hand in Nichols v. Universal Pictures in which the author of the popular play, Abie's Irish Rose, sued the producers of a movie, The Cohens and the Kellys. Both plots involved children of Irish and Jewish families who marry secretly because their parents are prejudiced. At the end of each work there is a reconciliation of the families, based upon the presence of a grandchild. Beyond that, the works had little in common except for ethnic clichés. 
The Abstractions Test. Judge Hand established a standard to separate the idea from the expression. He used the term "abstraction," which is a process of removing or separating something. He stated: "Upon any work, and especially upon a play, a great number of patterns of increasing generality will fit equally well, as more and more of the incident is left out." In other words, every narrative work is built around an underlying idea, in this case the basic plot summary. The idea may be similar to other plots (BTW, many people believe there are only between seven and 30 basic plots), but the author's embellishments -- the series of details and incidents that separate the idea from similar plots -- trigger copyright protection. Copyright only extends to each author's unique expression, not the underlying idea. 
Still in Use. Judge Hand's abstractions test is still applied for plots (and was even modified for application in software infringements). In Litchfield v. Spielberg a writer sued the makers of the movie E.T. -- The Extra Terrestrial. The writer claimed that the film infringed her musical play, Lokey From Maldemar, a social satire designed to "illustrate the disunity of man, divided by egotism." The district court applied the abstractions test and determined that the only similarity in both works was the basic plot line -- aliens with powers of levitation are stranded on earth, pursued by authoritarian characters and finally bid their earthly friends farewell. Again, these similarities (sometimes known as nonliteral similarities) are ideas and are generally not protectable. 
Our Takeaway Points ... Nobody but a judge or arbitrator can safely tell you whether you've taken the "expression" of a plot  or the "idea" of a plot, but you will likely run into problem if you have a high profile work and you're slavishly copying the plot (and/or  characters) of a well known work. For example, that's what happened in the copyright battle between Star Wars and Battlestar Galactica (Chaim Green R.I.P.).

Want more information about copyright law? Check out Stephen Fishman's The Copyright Handbook: What Every Writer Needs to Know.
October 26, 2009

Barbie Gets Fangs: Movie Tie-In Toy Deals

twilight-barbie.jpg Dear Rich: I am searching for samples of licensing agreements between a movie producer and toy manufacturer governing copyrights and trademarks used in movie "tie-in" products. Do you have any leads? The Dear Rich Staff assumes you're talking about a traditional movie tie-in toy product. For example, Mattel wants to sell more Barbie dolls so it creates a tie-in with a certain vampire movie, ("Mommy, why is Barbie wearing a garlic?"). 
Looking for Merchandise Agreements. Without reflecting on the pros and cons of these pre-landfill toy products -- the agreements that facilitate such deals are merchandising agreements built around a license to use the movie's copyrights and trademarks. You can see examples of a trademark license and a merchandise license (with explanations) in our book, Getting Permission
The Real Deal. If you'd like to see more detailed toy merchandise licenses, you might want to consider springing for License Agreements: Forms and Checklists, by Battersby & Grimes, the acknowledged leaders in toy licensing law. If that's too pricey, consider Contracts for the Film & Television Industry by Mark Litwak which provides sample agreements (and we'd also like to plug Clearance & Copyright by Michael C. Donaldson because it provides a good overview on the use of copyrights and trademarks in film). Check the TOCs for all these books online to make sure they include the right stuff. Also both of these books discuss product placements - sometimes part of the arrangement - in which the toy appears in the film
[FTC Disclosure: We make money from the sale of our Getting Permission book (Duh!) but not from the sale of any other books mentioned.]
September 25, 2009

Registering Public Figures as Trademarks

Thumbnail image for john-dillinger.jpg-3706.jpgDear Rich: How would the U.S. Patent and Trademark Office respond if I altered a public domain photo of a long-deceased public figure and submitted it as a trademark? The short answer is that you'll probably have a hard time. Unlike Zazzle (see our previous post), the USPTO does not have an automatic rejection policy for images of public figures as trademarks. And unlike the Copyright Office, the USPTO isn't particularly interested in your legal rights to reproduce the image. However, there are some USPTO rules that make it difficult to achieve your objective. Most importantly, you cannot use the image of a living or deceased person if it disparages or falsely suggests a connection with that person. So, for example, the Dear Rich Staff reports that the only individual who has registered the name John Dillinger as a trademark (Reg. 2809305) is his great-nephew who claims the right of publicity under Indiana law. In other words, don't expect to be able to use the image of Babe Ruth to sell baseballs, or Elvis Presley's picture to sell pomade, unless you have a legal basis for exploiting the famous person. Also, you cannot use the image of a deceased president while the president's spouse is alive (unless you obtain the spouse's consent).

Questions about trademarks? Find out more with my book Patent, Copyright & Trademark: An Intellectual Property Desk Reference.
September 24, 2009

Halloween Characters (and Thoughts About Smokey)

d05533w47o8.jpgDear Rich: We are producing a Halloween attraction next month and one of the attractions for younger children is our Concourse of Characters which is photo ops with certain costumed characters. I was wanting to know if we were allowed to have such characters as a Batman and princesses, dare I say Disney princesses, a Mickey and Minnie or even a Sponge Bob costumed character there for photo ops. Have a spooky day! We've said it many times before but like Smokey the Bear, the Dear Rich Staff never tires of repeating our mantra: big companies that own licensed characters don't like it when people make money off unauthorized reproductions. If they find out about your use, they'll hassle you. Here are several posts with more detailed analysis on this issue.
The Smokey Thing ... And speaking of licensed characters, we should revise our statement that Smokey the Bear sends out the same repetitive mantra. Actually, the emphasis in the old motto has shifted over time and was eventually shortened to a more succinct and guilt-driven message. Now that Smokey is entitled to Social Security, he's debuted a more timely and perhaps more difficult to discern catchphrase, "Get Your Smokey On." It seems an unfortunate choice: the youthful target audience probably considers the phraseology out of date and the older demographic is likely bewildered (Is Smokey really something you "get on"? -- Maybe yes!) In any case we're not the ones to question a bear that apparently has Wifi in the woods,  -- what do you think?  

For more information about using licensed characters, check out my book Patent, Copyright & Trademark: An Intellectual Property Desk Reference.
August 7, 2009

Johnny Depp Products

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Dear Rich: Could I name products after the first or last name of the movie characters played by Johnny Depp? The Dear Rich Staff is going through the Johnny Depp playlist trying to figure out exactly what those products might be: Edward Scissorhands pruning shears? Ed Wood steadicam? Jack Sparrow dreadlock wax?  We assume Blow (parental warning) and Donnie Brasco (you have the right to remain silent) won't work. Whatever it is, if you're relying on consumers to connect Johnny (or Johnny as the movie character) with the product, it's probably a right of publicity violation. It could also lead to potential copyright and trademark  claims by the movie companies though you would probably be okay using public domain characters like John Dillinger, Ichabod Crane and Sir James Barrie.  The short answer is that any connection with Johnny that implies his association or endorsement is an invitation for a cease and desist letter. (And with that, we pull up the covers on Licensed Characters week and head back to normal programming.)
August 6, 2009

'Subliminal' Use of Licensed Characters in Movie

Thumbnail image for Thumbnail image for Thumbnail image for LicensedCharacterWeek.jpgBEA_Rich1.jpgDear Rich, I am writing a movie and wanted to use short bits of super heroes like Spiderman, Superman, Batman and Wonder Woman. Have these super heroes been around long enough for the public domain? If not, could I get away with having them in my scenes in plain clothes, without calling them by their superhero names but having their costumes sort of hanging there as 'subliminal persuasion'? We're not sure about your concept of 'subliminal persuasion.' Our definition of subliminal is something that is below the threshold of conscious perception. (And no, we have not heard of any cases of subliminal infringement.) We believe you're actually referring to a subtle form of objectively conscious perception. As for your questions ... the short answers are (1) most licensed characters are protected by trademark law (as well as copyright law) and the trademark rights can last forever, provided the owner continues to exploit the uses (more on the public domain, below). (2) If you're using the superhero persona or costume, then you're trading off the popularity of the character, and in the process confusing consumers as to the source. In other words, you're ringing the infringement bell. 
Public Domain Superheroes
By the way, the Dear Rich Staff reports that there are many superheros in the public domain (as this website demonstrates) and there are even whole comics devoted to them; but you probably won't want to use any of these unknowns for your movie. In any case, our legal explanation is unnecessary because it's unlikely anyone will finance your script unless you can get clearance from the licensed character owners. (If you're looking for legal counsel to sort it out, why not ring up Matt Murdock?) (Speaking of subliminal messages, the photo above shows the Dear Rich staff with an unnamed licensed character whose head appears to be upside down.)
August 5, 2009

Son's Character Impersonation

Bea_Chicago2.jpgThumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for LicensedCharacterWeek.jpgDear Rich: My son and his friends are big fans of a certain movie and have transformed his car to look somewhat like the movie car (including the logo on the side), have duplicated the weapons, play the theme music over his car stereo, and have made costumes to match those in the movie (also with the movie's logo patch). They also have a short acting skit they go through similar to what the movie characters might do. For now they just do this for fun, but several people have asked them to perform in character at parties, video game stores, and Halloween haunted houses. How much of this would be allowable if they were to charge for their appearances?  There's a thin line between licensed characters and reality and we're concerned that your son may have crossed over. As for your question ...  the short answer is that your son's potential public performance will probably infringe copyrights and trademarks. And since your son is old enough to drive a car, he is probably old enough to receive a summons. (Yes, superheroes can be arrested.)  As always, the Dear Rich Staff is not sure how likely it is that your son will get hassled: the owner would have to (1) learn about your son and (2) care enough to get lawyered up. (Photo shows the Dear Rich staff with Tigger -- we think!)
August 4, 2009

Impersonating and Disclaiming Licensed Characters

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Dear Rich: I read your entry about impersonating licensed characters at parties and have a question. Is it the use of the costume or the use of the name or the combination of both that is the actual infringement? For instance, if a company publicly disclaimed any connection with the actual character, its owners, etc. and advertised by a name that wasn't copyrighted, is that infringement? If so, what if the company coordinates other services and threw in the look-a-like appearance for free? I ask because there are a lot of celebrity look-a-likes for hire from small and large talent organizations and want to know how they get around actually infringing when they charge for this service. Some basics: a character name cannot be protected under copyright law (unless in conjunction with other character elements); a character name can be protected under trademark law. 

The Thing About Disclaimers
Your plan to disclaim any connection with the actual character seems unworkable. First, disclaimers -- where someone attempts to disavow legal responsibility -- rarely provide a shield unless they are sufficiently prominent, carefully worded, and are in close proximity to the thing you're trying to disclaim. In some cases they create more confusion and in other cases they serve as an acknowledgement that you knew you were confusing consumers. Second, there is the practical application: for example, do you show up at the birthday party and tell all the kids that you're not really affiliated with the Harry Potter franchise? The Dear Rich Staff is not sure how that would go over -- probably something like this. In any case, offering the lookalike services for free would still be an infringement. 
How Do Others Get Away With It?
Some people manage to get away with infringing activity usually by staying so low on the radar that the copyright owner isn't aware of them, or if the copyright owner is aware of them, the owner  (a) doesn't consider them big enough fish to fry, or (b) doesn't have the resources to pursue everyone. (Photo shows the Dear Rich staff with one of our favorite licensed characters, the lovely Strawberry Shortcake).

August 3, 2009

Getting Costume Character Gigs

LicensedCharacterWeek.jpgHi Readers: The pile of questions about licensed characters is too big too avoid. So, this week is all about Spidey, Captain Jack, Homer Simpson, et. al. We'll return to normal programming next week.

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Dear Rich: I want to know how one goes about getting permission from the owners of copyrights on character costumes used for children's birthday parties. I would not mind paying royalties if that was feasible.  Unfortunately, the Dear Rich Staff is not aware of a fast, easy, and inexpensive way to license the use of character costumes for parties. Most owners of licensed characters probably don't want to hear from you and/or have their own system for providing licensed characters for promotional events and parties. That's the case with Marvel, for example. On the other hand, if you don't mind working for the Licensed Man, and you are between 5' 10" and 6' 2" and physically fit enough to wear a Spandex suit, you can apply to work as one these licensed Marvel characters. Note: as the want-ad points out, "Spandex is unforgiving." (Photo above shows Dear Rich Staff with the licensed Dummies character!)
July 30, 2009

"Borrowing" Plot and Characters

Thumbnail image for Chapter1.jpgDear Rich: I was going to write a book that borrows the plot of another book partially. The book will give credit to the original author and will refer to characters in the original book by name. Is this OK or forbidden? Let's start with a question: Forgetting about copyright for a moment, if you were the author of a book and someone "borrowed" your plot and characters in another book, how would you feel? And not only that, what if the person who copied your stuff credits you -- as if you endorsed the whole thing. If you're like most authors, you'd probably be mad. You'd probably talk to a lawyer (or write to the Dear Rich Staff). The lawyer would tell you that it's probably an infringement but no one can predict with certainty whether it is or isn't (or whether it's a fair use). Our guess is that you would be so mad that you would file a lawsuit. 
Who Will Publish Your Book?
Okay, so let's assume that the author files a lawsuit. Your publisher -- assuming you were lucky enough to find one in these troublesome days of publishing -- (or your publisher's insurer) would likely ask you to pay the costs of the lawsuit based on the indemnity provision in your contract. So even if you win the lawsuit -- or you settle as they did in this case -- you probably will have given up most of your royalties to pay the attorneys. And if you lose the lawsuit, -- as in this case -- then you pay the attorneys, and your book goes unpublished. 
Can You Win The Lawsuit?
Okay, now for the fine print. Is it legally permissible to borrow? Maybe. Some plots -- boy meets girl, boy loses girl, boy gets girl -- and some characters -- good cop, bad cop -- are so stock, that they are considered merely "ideas," not original expressions -- a theory best expressed in this case. In other cases, the author may create something transformative that qualifies as a fair use. (Keep in mind these are issues raised at trial, so the attorney is billing as you prove your point.) There are many cases on the subject of borrowing plot and characters and you may want to peruse a copyright treatise before penning your opus. And of course, as always, disregard all of the legal blather, above, if the book or character you are copying -- for example, Sherlock Holmes --  is in the public domain.
July 29, 2009

Clown Law: No Laughing Matter :-}

iStock_000004251822XSmall.jpgDear Rich (and Staff): Karla is a wannabe comedienne who's developed "Karla Klown," a unique and highly recognizable costume/mime act. To try it out, she goes to Times Square where she's videotaped by both tourists and a TV reporter wandering by. People laugh hysterically when they see Karla's persona on TV and in YouTube videos but they have no idea who they're looking at. So someone decides to manufacture thousands of T-shirts bearing her likeness. What should Karla do? How long would it take to trademark the "Karla Klown" persona and would it be worth it? Once "Karla Klown" appears on stage or television, is Karla granted automatic control of the commercial use of her likeness by virtue of established public exposure?  The short answers to Karla's question are: (1) if Karla has been on television and achieved some notoriety for her appearances she may be able to prevent others from copying her claiming unfair competition and violation of her right of publicity; (2) Karla can't register her persona as a trademark but she can register her name and logo (for example, her image in makeup) for sale on goods such as t-shirts. The process costs approximately $300 per class of goods or services and takes about nine months to a year. (You can learn more about trademark registration here); and (3) the point at which Karla obtains a right of publicity for the exploitation of her persona depends on several factors, described below. 
The Other Carla
Before we leave Klown-land for Legal-land, is Karla aware of Carla the Clown (aka Carla the Clown of Love). Unless Carla and Karla are the same -- and the Dear Rich staff assumes they're not -- then the two clowns may be headed for a celebrity clown smackdown. The rights to the name trademark (soundalikes matter) will go to the first person to offer clown services in the geographic region (the name does not yet appear to be federally registered). . Some clowns have not been afraid to assert trademark rights but Karla may want to consult a lawyer before proceeding.
A Clown's Publicity Rights
Whether it's Krusty, Bozo, or Weary Willie, one of the key factors in asserting a right of publicity is to popularize that clown so that it is "identifiable" by the public.  When a performer's persona is embodied in a specific role, make-up, or costume, the question is not whether the performer is identifiable under the make-up, but whether the performer and the role are inseparable. For example, in a 1994 case, a court ruled that Spanky McFarland's character from the Our Gang comedies was so closely identifiable with him that it was inseparable from the actor's own public image and on that basis his estate could proceed with a right of publicity claim. So if Karla is "inextricably identified" with a specific performer, then Karla has secured a right of publicity. If not, then .....